Why do we use Facebook, in particular? I asked a couple of people why they used it, and got some interesting responses. Some people get dates, some get business contacts, some get a sense of connection with friends that live too far away and some people simply get entertainment from it. I liked the way one of my friends said that it was like sending a bulk email, but without the guilt of feeling like a spammer (has Facebook managed to simply re-brand the bulk email into something less annoying?). The common thing here, is that we all ‘get’ something. So because we are continuously being provided with ‘rewards’, we continue to use it. There are a limited number of things that we can do on the site, which makes it easier for the other junkies to respond with an encouraging message or a ‘I like this’. Where are the ‘dislike’ links, may I ask? And why is it that we can only ‘like’ something? If we can only respond in this manner with either a neutral (not clicking the like link) or a positive (clicking the link), then where did the negative go? Is the neutral now taking on the role of the negative, and if so, does that mean that the hundred or so people that don’t click that they like the link, actually mean that they don’t like it?

I was going to suggest that Facebook mirrors how we interact with people in our lives outside of our browser portals, but in a fast paced way, driven by the speed of communication that the advent of the internet provides us. It could be regarded as a tool to fish for rewards, except this is the trawler that sucks up a whole load of shrimp in one go. If this was truly a reflection of our normal daily lives; just another step in the progress of man rather than a shift in direction, then why are we encouraged to make only positive comments? I know the option is still there to make negative ones, it’s just not as easy to do so. I imagine that if there was a dislike link, then the number of possible reward catches per day would be reduced by the number of negative dolphins that you caught in your net whilst scraping the bottom of the ocean. I would imagine then, that people would use Facebook less, and that doesn’t seem to be something that this Business would want to happen. So, it’s a controlled system… not exactly a surprise…

Do I want to be getting reward from a system that reflects an over simplified version of communication? I like life, I like it’s complexities. I’m not saying that Facebook is a bad boy and should be sent to his room without any supper, I’m just saying that if you’re going to play together, then just remember that he is slightly retarded and despite it being fun to beat him at Junior Scrabble, don’t neglect your other more intelligent friends, who although won’t be so easy to beat at word games, could provide a much greater reward over a longer period of time (and will actually tell you if they don’t like something).